Everyone’s talking about AI—and for good reason. It’s fast, it’s smart, and it can do a lot. But here’s my honest take: in digital marketing, AI is a great tool, but it’s not a replacement for real creativity or strategy. I don’t currently use AI tools in my workflow, not because I’m against them but because I believe in putting real thought, context, and human insight into everything I do. Sure, AI can help write captions or generate quick drafts, but it can’t deeply understand a brand’s tone, values, or audience in the way a real marketer can. Marketing is about connection—and connections are built by people, not just prompts. As tools like ChatGPT or Canva AI continue to grow, I may bring them into my process someday—but always as a helper, not the hero. Right now, I’m focused on delivering strategies that are personal, intentional, and crafted with experience. If you’re looking for someone who builds with heart—not shortcuts—I’m here to help.